march drop recap

I dont have to do this. I GET to do this

better later than never.

i’ve been internalizing a really complicated situation in my head.

i have not been firing on all cylinders.

the beauty of the drop model, you kinda know straight away how things are tracking. and i kinda knew i'd cooked the chook.

overall, just under 30 orders.

objectively? awesome! how fucking cool is it that 30 people are willing to get around okka, and believe in it so much that they’d part with they hard earned dollarydoos to get some. it will never not feel unreal.

but relatively? about 50% of what i was expecting/hoping.

completely my fault. let me explain.

bits to improve

so what needs to change?

marketing. marketing. marketing.

ya can’t save souls in an empty church. i gotta get better at spreading the good word of okka and dial in the message. i feel like this is a repeating theme after each drop about my marketing skills/effort/awareness holding me back, so i just gotta learn through it and lock in.

i think maybe subconsciously i assume the product will speak for itself, and the message behind OKKA of me screenprinting in my garage and grinding will be noticed by all.

no.

i must tell people. i must show people. i must convince people.

i will win. im sure of it. just give me time.

REVAMP TIME

everything is now under the microscope. i’m asking questions of myself about what/why/how i do things and everything is going to be put under the microscope.

i truly want okka to be the best fucking thing it can be, and i think its neccessary to step back every once in a while and do a reflection.

admittedly, since probably april last year to about now, it’s just been a fucking whirlwind. trying to keep my head above water and stay afloat.

now is a chance to reset, improve on parts that have been lacking or need attention (marketing amirite???), and double down on the good parts.

my workspace and organistion in general is pretty chaotic so that’s an easy fix to start with.

but huge moves - i’m beyond keen for my china trip in june. it’s a massive opportunity to level up and improve.

there’s a few nerves as i have no clue what im doing here. flying by the seat of my pants type shit. gonna visit a few manufacturers and fabric markets. the general goal of the trip just to see what is possible and where i can push okka.

ya don’t know what ya don’t know at the end of the day.

was the last drop perfect? no.

was it a great learning experience? hell yeah brother.

what else can ya do besides live and learn anyway.

always appreciative of you frens who read this till the end. cartathic posting works.

onwards and upwards. slowly but surely.